The Expendables and Eat, Pray, Love off to strong starts;Scott Pilgrim vs. the World struggles to pace above $10 million for the weekend.
The action fans of the country not have Answered Lions Gate's "Call to Arms" and The Expendables Given a comfortable lead early-weekend August 13-15 in the box office, but their the buzz-worthy story is Scott Pilgrim vs. the World's collapse out of the starting blocks, According to early Estimates from Deadline Hollywood.
Despite Pilgrim's clever viral marketing, built-in comic book fanbase, and the Xbox-meets-Juno flavor, the film failed Thurs Eve crack the top-three in Friday Receipts. Pilgrim's Estimated $ 4.7 million in ticket revenue on Friday was only Enough Thurs Garner, a fourth-ranked spot in the weekend's early frame. Budgeted at Approximately $ 60-70 million, the quirky genre-bender will likely not have Thurs look home media sales and rentals Thurs recoup ITS Expenses.
Pilgrim has evidently struggled to find the ITS audience in the early going. While the film was clearly what should be marketed to the Web 2.0 youth, tracking the film has barely registered a blip on the radar for months of demographic. While the Comparison is on the very hackneyed of Becoming, Pilgrim Zapraszamy be this summer's Kick-Ass: a violent and quirky motion comic That struggles in the Domestic box office despite heavy Internet buzz.
There's still room for optimism. The film Can still find viable overseas viewership, as Kick-Ass netted Nearly 49%, investigation of its $ 96 million revenue in foreign markets, rendering it an Overall success. Also, Yahoo! Users reviews Currently grade out at an A-average, while the tests of Rotten Tomatoes' user community at an aggregate 82% / 7.7 metric. Positive word-of-mouth May spark some momentum for Pilgrim Necessary. Wise, expect a Domestic cume of $ 11-12 million come Sunday evening.
Raging and Roaring into an early lead is The Expendables. Packed with the Who's Who of action film stars, The Expendables cashed in an Estimated $ 13.5 million in ticket sales on Friday. The sheer marquee power of the film's ensemble - Stallone, Statham, Li, Lundgren, Willis, and a cameo by Arnold - The Expendables Virtually ensured of front-running spot in a market starved for Adrenaline and action. The early forecast is for The Expendables Thurs Collect a steady $ 34 million by Monday morning.
Coasting behind "The A + Team" is Eat Pray Love with an Estimated $ 9 million. The latest Julia Roberts vehicle is having "Modest early success as counterprogramming Thurs-grown man is a grown-man Violence and de-pixelated video game Battles. The early success Can be attributed to the late marketing push heavily featuring Roberts' classic megawatt smile, luring the female 40-somethings back to the multiplexes to watch a familiar face. Budgeted at Approximately $ 60 million, Eat Pray Love is Currently pacing Thurs rein in over a third to, investigation of its costs with an Estimated weekend gross of $ 26.5 million. Given the 38% "Fresh" rating from Rotten Tomatoes, now May be a good time to sell or short stock for months in the EPL.
Among the returning wide releases, The Other Guys suffered a 56% drop from previous ITS open Friday. Step Up 3D has lost a staggering 65% August 6, investigation of its audience. Steve Carell's Dinner for Schmucks Continues Thurs disappoint, and Pulled in only an Estimated $ 2 million from the third to the ITS Showing Friday, slotting it below Carell's hit Annie, Me Despicable.
How will Scott Pilgrim fare vs. the 8th evil Ex-pendables? Eat Pray Love Will keep ITS steady pace? Check back on Monday morning for a recap and Comprehensive Analysis of this weekend's box office performances.
(Alan Man is a registered user of ComicBookMovie.com and the owner of the fansite, The Box Office Watchmen, a website Devoted to the box office analysis of comic book films. For questions, comments, or advertising information, please feel free to send e-mail us)
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