The New York Times Published on Friday is a story exposing a Quirk in Google's algorithm That Actually Rewards is an online merchant for negative customer ratings and reviews by Boosting ITS links to the top of Google results for product searches.
David Segal wrote about Decor My Eyes, an online site That has Been Accused by Customers for years of poor business Practices and failing to Deliver They ordered items. Some Customers have also Life Accused the company's owner, Vitaly Borker, of making verbal and Written Threats Against Them. According to the reporter, Borker admitted Thurs Actually using his bad ratings as a search engine optimization Improved Strategy to get exposure in Google search results.
The Alleged Threats Against His Buyers is startling. One customer said Decor My Eyes overcharged her and failed to Provide all of the items she ordered had occurred, and said "when she tried Thurs Resolve the issues, The Merchant Began threatening her on the phone, via email and a voicemail. She described her experience has ResellerRatings.com, writing in part:
"This guy has threatened me by rape, knows my home address and has Taken the time to search for my private information. Even I can not write a forum Such as this one Because I do" when they are forwards me my letter and threatens us. His latest is "I am watching you." This is Criminal Behavior and Something Needs To Be Done! "
What's interesting from the point of view on ebay Is that ITS OWN Sellers Have Been complaining about the merchant Thurs eBay for years - They say they uses eBay Thurs-source "some of his products. PayPal Appears To Have investigated the merchant - Here's a comment on The Purse Forum from Aug 2nd, 2008, 1:18 PM
"Decormeyes is now being investigated by Paypal Fraud Dept. They is selling items on his sites, they That does not have, buying Them from ebay and getting the Thurs eBay Sellers Drop Ship Them Directly to his customers zone and then filed a Dispute through paypal INR Thurs Those eBay Sellers That Will Ship to Customers These unconfirmed addresses.
I Have Been in Contact with Some Of These sellers and they Continues To Be abusive.
Please, please stay away and do Not buy from Any of his sites.
He Is Operating on eBay under his mothers name and continually changes "his eBay registration details Thurs Those of His Customers from his site."
HOWEVER, IT Appears it was only after The New York Times inquired about eBay Borker That Took permanent action: "EBay has conducted ITS own review and decided Thurs bar Mr. Borker Permanently from the site, having" found what it called the violations of the ITS Policies for Buyers as well as accounts were linked Thurs That Previously Suspended accounts. "
In his article, Segal points out a number of legitimate Ways That Companies, Such as credit card companies, fail in Helping Consumers WHO encounter bad Experiences with Merchants. "With a few tweaks and added vigilance from an array of Companies and Public Institutions That are supposed Thurs monitor e-Commerce, thuggery, Mr. Borker's Approach Thurs retail Might Be Impossible Thurs sustain."
How and why does Google reward Decor My Eyes for bad ratings and reviews?
"The more links a site has That from big and well-Regarded sites, the better the ITS chances of turning up high in a search," Segal writes in the Times. So All Those poor ratings and reviews are sites like RipOffReport, Get Satisfaction, and ComplaintsBoard.com ConsumerAffairs.com Actually boost the site's rankings.
While a Google search for Decor My Eyes will bring back pages containing consumer complaints, a search for brand names - Such as "coach eyeglasses" - brings back links That Go Directly to Decor My Eyes. (The New York Times article does Not MENTiON Decor My Eyes That is Also a Google advertiser.)
Segal interviewed Danny Sullivan, an internet search expert and publisher of Search Engine Land, Google Suggested WHO Become better at incorporating consumer reviews on the main page of search results of ITS as a Way of Solving Problems Such.
Ironically, the New York Times Provided Decor My Eyes With A LINK IN ITS article - a coveted award, since Google ranks highly the newspaper.
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