Do you know how to drive the media to talk about your brand? How about getting everyone on your wish list Thurs media request guest appearances, want to interview you, write a feature story and more. The media is driven by storylines and learning how to Attract media outlets can drive tons of FREE publicity exposure.
Kim Kardashian is certainly a PR pro when it comes to driving the media attention. Well, yet again, Kim has created a story line about an everyday event and turned it into big news. Kim's story line this time is that she is eating a salad. Before you laugh, Kim managed to get tons of major media outlets Thurs want to cover her story! She made it a little sexy too; remember every story needs a spin.
So how do you create a media-driven news topics?
1. Be Newsworthy, In order to drive mass media to your story line you will need to offer a spicy hot attraction for topics being covered in the media
2. Add Freshness, Present a story line that will drive mass media attention that would be of interest to target audiences
3. Blog Promotions, Drive mass media attention by Informing audiences through a blog post ( "What I am doing now)
4. Pitch News, Target media outlets that would be an ideal fit To Cover Your Story line and pitch your story to them!
5. Digital Promotions, Use Internet marketing, press release wires, media social networks (Digg, Twitter, Facebook, Youtube, etc) to promote your story line.
The objective is to create buzz and excitement to Drive the media to you! Create some media-driven.
Kim makes a salad sexy, now that's hot news!
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