AOL is bigger than you think. It, Aos not just a place to do your instant messaging service or an access to the Internet. Celebrating its first day as a standalone venture Monday, it, aos still a sprawling media company after a recent split from Time Warner.
AOL boasts a monthly global audience of 250 million people and 80 Internet sites. Its content is mostly written and produced in-house by a huge staff of 3.500 which, according to the company, aos press release, includes nine Pulitzer Prize winners, seven Baseball Hall of Fame Voters, three Heisman Trophy Voters, and two Pro Football Hall Voters of Fame.
So why isn, AOT, AOL considered a giant in the media business? Because it has a branding problem.
Until it can boost the visibility of its content sites, even its better-performing ones like Style List, Black Voices, Asylum, and Spinner, it won, the AOT Attract Advertising Needs to keep it going as the large content provider, it currently is.
And AOL can, AOT Rely on its declining Internet-access base Thurs provide that boost. It will have to make its way in the cold, crowded waters of Internet journalism that the Monitor and just about every other publication are in swimming.
Despite the arrival of chairman and CEO Tim Armstrong, formerly of Google, the Wall Street isn, AOT particularly impressed with the company, aos strategy. On its first morning of trading as an independent stock, AOL lost more than 2 percent of its value. But it retains a strong name and plenty of experience in online media. If ad revenues pick up as the economy recovers, the company could Retool and Thrive.
Jump in and join the crowd, AOL. The waters of new media are bracing.
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