Twentieth Century Fox says it is counting is a strong word-of-mouth and positive reviews from Critics Thurs Recoup its investment in the movie, Which hits theaters next Friday.
The James Cameron film, "Which uses Pioneering 3-D technology and computer graphics, is one of the most highly anticipated releases to come out of Hollywood in years.
But production costs are "Avatar," which traces the journey of a paraplegic soldier who leaves Earth for the magical planet Pandora, are Likely Thurs exceed $ 300 million. Two of Fox's financial partners covered 60% of the film's production costs, but, on top of that, Fox is spending around $ 150 million more on marketing the movie globally. Fox Co-Chairman Jim Gianopulos told CNN this week the movie "is the most expensive we've made."
That means that the movie has to be nothing short of a mega-blockbuster in order to make its money back. As a result, there's hyper-focus is the latest advance research, or "tracking" of potential audiences.
Nielsen Co.. 'S tracking data, "Which are CLOSELY watched in the industry, indicate that" Avatar "is hewing CLOSELY Thurs patterns established by films such as" I Am Legend, "the sci-fi horror movie starring Will Smith that Warner Brothers. released in December 2007. That film grossed $ 77.2 million its opening weekend and went on to make more than $ 250 million at the domestic box office.
While male audiences are showing increased interest and awareness in "Avatar," according to the data, female moviegoers are less enthusiastic, with negative attitudes toward the film growing among women under 25
One distinct bright spot for "Avatar" is that many key metrics-including "unaided awareness" of the movie-have improved as the movie's release date approaches.
0 Comments:
Post a Comment